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Marriage, Money & Million-Dollar Visions: Building Wealth as a Couple & Business Partners

financial advisor financial planning marriage Jun 17, 2025

Being married is one thing. 

Running a business is another. 

Doing both with the same person? That’s a whole different level of intentionality. 

In this anniversary edition of The Fit Financial Podcast, I sat down with my husband—and business partner—Shawn to talk about what it really takes to build wealth as a married couple. 

Not just income. Not just a business. But a vision, a legacy, and a life we both feel proud of. 

Here’s a behind-the-scenes look at how we make it all work—and how you can too. 

1.  You’re Not Just Building a Business. You’re Building a Life. 

The work never ends. Especially when both your partner and your co-founder are the same person. 

We’ve learned the hard way that success isn’t just about what you build—it’s how you build it together. 

What surprised us most? 

The ways entrepreneurship revealed our strengths, our blind spots, and how different our money stories were when we started. 

This journey forced us to grow, communicate, and recalibrate constantly. And it's made our business stronger because we’ve prioritized the marriage behind it. 

2. Shared Money Goals Don’t Just Happen—They’re Designed 

High-earning couples often get stuck in a tug-of-war: 

 💬 Who decides how we invest? 

 💬 How do we balance risk-taking and security? 

 💬 What happens when one person makes more? 

We’ve had those conversations, and they weren’t always easy. But we’ve learned that resentment starts when roles and expectations aren’t clearly defined. 

Now, we hold monthly money dates to align on goals, review big decisions, and talk not just about the numbers—but about how we feel. 

Because wealth isn’t just built in your bank account—it’s built in your communication. 

3. Boundaries Between Business and Marriage Matter 

We don’t always agree. 

 We do always respect the roles we’ve chosen. 

There were times early on when business conversations bled into bedtime, or a financial decision became personal. We’ve had to set boundaries: 

  • We clarify who leads in what area 
  • We communicate when we’re wearing our “business hat” or “partner hat” 
  • We take breaks from talking shop when we need space to reconnect as a couple 

Clarity creates peace—and peace fuels productivity. 

4. Legacy Means More Than Money 

Our kids see everything. 

 They’re watching how we earn, spend, lead, and love. 

To us, wealth isn’t just what we pass down financially—it’s what we model. 

We’re building a marriage that knows how to manage wealth. That means: 

  • Teaching our kids about money values 
  • Letting them see healthy conflict resolution 
  • Showing them what real teamwork looks like—at home and in business 

We want our legacy to be one of intention, not just accumulation. 

Final Thoughts: 

If you’re a married entrepreneur—or married to one—you already know how complex this dynamic can be. 

But it doesn’t have to be a source of friction. 

 With the right tools, honest communication, and shared vision—it can be the very thing that accelerates your wealth and deepens your relationship. 

🎧 Listen to the full episode here → The Fit Financial Podcast 

“We’re not just building wealth—we’re building a marriage that knows how to manage it.” 

To your success, 

 Amanda Hanquist 

 

Fit Wealth is a registered investment adviser under the Investment Advisers Act of 1940. Registration as an investment adviser does not imply a certain level of skill or training. The oral and written communications of an adviser provide you with information about which you determine to hire or retain an adviser. Form ADV Part 2A & 2B can be obtained by visiting: https://adviserinfo.sec.gov and search for our firm name.  Neither the information nor any opinion expressed is to be construed as solicitation to buy or sell a security of personalized investment, tax, or legal advice. 

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