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What’s Your Financial Freedom Number? (And Why Every Entrepreneur Should Know Theirs)

May 18, 2025

Most health and fitness professionals I talk to aren’t dreaming of yachts or private jets. 

They want time freedom. They want options. They want to build something that gives back to their family—not takes them away from it. 

But here’s what I’ve learned: you can have a successful business, hit your revenue goals, and still feel unclear or uncertain about your money. 

That was exactly where Lindsey Mathews found herself. 

Lindsey is a powerhouse entrepreneur, the CEO of Moxie, and someone we’ve had the privilege of working with for several years. On a recent episode of The Fit Financial Podcast, she shared her personal journey into financial clarity—and how discovering her financial freedom number changed everything. 

What Is a Financial Freedom Number? 

Your financial freedom number is the amount of money you need—monthly or annually—to confidently cover your life, business, and savings goals without over-working or staying stuck in hustle mode. 

It’s not just about survival. 

It’s about: 

 ✔️ Covering your personal and family expenses 

 ✔️ Paying yourself consistently from your business 

 ✔️ Saving and investing for the future 

 ✔️ Having margin for rest, joy, and growth 

For Lindsey, knowing her number gave her a clear target. 

It allowed her to make more empowered decisions in her business. 

 And—most powerfully—it helped her support her husband in stepping away from a job that no longer aligned. 

Why You Might Be Missing the Mark (Even If You’re Earning Well) 

Like many high-achieving CEO's, Lindsey wasn’t financially uneducated or irresponsible. 

 She simply didn’t have a clear system. 

“I was making great money, but still wondering—is it enough? 

Sound familiar? 

Without a financial strategy, even strong income can feel like a moving target. That’s why the goal isn’t just to earn more. The goal is to align your income with your values, priorities, and long-term vision. 

3 Takeaways From Lindsey’s Journey: 

  1. Organization brings peace. 

When Lindsey got her accounts, savings systems, and financial calendar in order, the mental weight dropped dramatically. 

  1. Clarity breeds confidence. 

 Knowing her financial freedom number made big decisions easier, not scarier. She had data to back her choices. 

  1. Strategy creates freedom. 

 Having a financial partner helped her move out of overwhelm and into aligned growth. She wasn’t guessing anymore—she had a plan. 

Ready to Define Your Financial Freedom Number? 

Whether you're making $50K months or just starting to scale, knowing your number is a powerful first step. 

Ask yourself: 

  • What does it actually cost to run your life + business each month? 
  • What do you need to feel secure, supported, and in growth—not survival? 
  • What would change if you had clarity around this number? 

If you’re ready to get clear on your own freedom number, let’s talk. 

 You deserve a plan that creates stability, not more stress. 

👉 Click here to schedule a free Clarity Call 

 Or, listen to the full episode with Lindsey HERE

You don’t have to keep guessing. 

You can define your version of financial freedom—then build a strategy that supports it. 

Lindsay Matthews is a current client of Fit Wealth Advisors and was not compensated for her testimonials or appearance on the podcast. 

 

Fit Wealth is a registered investment adviser under the Investment Advisers Act of 1940. Registration as an investment adviser does not imply a certain level of skill or training. The oral and written communications of an adviser provide you with information about which you determine to hire or retain an adviser. Form ADV Part 2A & 2B can be obtained by visiting: https://adviserinfo.sec.gov and search for our firm name.  Neither the information nor any opinion expressed is to be construed as solicitation to buy or sell a security of personalized investment, tax, or legal advice. 

 

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